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Transforming B2B Commerce: Investing in GetASAP
Retail distribution is typically an inefficient and low-margin business. Distributors under-invest in technology, so systems don’t integrate, freight and lead times are long, and demand forecasting is guesswork—leading to stockouts, foregone revenue, and margin erosion. Labor-heavy, manual pricing and operations make these businesses low-margin and hard to manage. As such, there is a massive opportunity awaiting innovative companies that leverage technology to drive efficiency in this space.
That’s why we invested in GetASAP via Deepwater Venture Fund II.
GetASAP is a tech-enabled distributor that supplies convenience stores, restaurants, and supermarket chains via a network of smart fulfillment centers with 8-hour delivery. The company distributes to ~40,000 outlets across Southeast Asia (SEA), working with thousands of SKUs and many brand partners. While focused on SEA today, GetASAP plans to expand into other markets soon.
The company provides tech-driven forecasting and fulfillment software that automates reordering, positions inventory close to demand, and moves orders from purchase to shelf in under eight hours; like Amazon Prime or DoorDash but for wholesale. The model aims to beat industry-standard margins with materially higher take rates by optimizing sourcing, inventory expense, and delivery.
The retail and food service distribution market in Southeast Asia is massive, with millions of corner shops, restaurants, and supermarkets relying on fragmented, outdated supply chains. The region’s fast-growing consumer base and rising demand for reliable, cost-efficient inventory restocking create a multi-billion-dollar opportunity for tech-enabled distributors. While solidifying itself as the “Amazon Prime for B2B” in SEA, GetASAP is creating a solution that the company could replicate in other regions.
Deepwater invested in GetASAP’s mid-2025 round of financing. Co-investors in the round included General Catalyst, Pioneer Fund, SV Angel, Singularity Capital, several other venture funds, and various angel investors. We’re thrilled to be part of what GetASAP is building.